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Canadian Steel: Webinar & Fireside Chat

June 11, 2026 12:00 PM - 1:00 PM (PDT)

Description

Join us online for a one-hour webinar with the Canadian Steel Producers Association

Hear from François Desmarais, Vice President, Trade and Industry Affairs of Canadian Steel Producers Association followed by a fireside chat with Alex Mitchell, CEO of the Abbotsford Chamber of Commerce.


François Desmarais joined the Canadian Steel Producers Association (CSPA) in 2024 and is currently their Vice President, Trade and Industry Affairs. He has extensive private sector experience, having previously worked for large international consortiums in the defense and the transportation sectors. François honed his public policy skills having also worked a decade in various governmental organizations, from the Office of the Minister of Industry, the Senate of Canada, and the National Assembly of Québec, as well as abroad for the European Commission, Canadian missions to the OSCE and to the EU. He holds a Bachelor degree in Political Science and a Certificate in German Studies from the Université de Montréal, and a Master degree in Political Science from Université Laval. François is fluent in French, English, and German.

Alex Mitchell is passionate about the economic potential of the Fraser Valley, Alex leads the team at the Abbotsford Chamber of Commerce where she works to ensure the voice of Abbotsford’s business community is heard at every level of government. She is a seasoned communicator and public affairs professional with a decade of combined communications, public affairs, and economic development expertise.

Prior to this, Alex was a Director with Hill + Knowlton Strategies, one of the world’s leading public relations agencies, where she provided leadership on crisis communications files, executed national media campaigns for some of the Country’s largest companies, and delivered strategic counsel for executive leaders on media relations and corporate reputation.

Alex has also held roles in the municipal economic development space with a focus on sector development in clean technology, agriculture, and ag-tech. Her work has also placed her across the Asia Pacific Region, across various levels of government and industry.

Alex holds an MBA from Simon Fraser University and a BA in political science from the University of British Columbia. She was a fellow in SFU Beedie School’s Social Innovation Lab (RADIUS), recognized by BC Business with the Top 30 Under 30 Award, and is a ’10 Weston Loran Scholar.

In her spare time, Alex is passionate about food and wine and hosts numerous events and tastings as a WSET certified sommelier (London Wine and Spirits Education Trust). She also serves on the Board of the Fraser Valley Child Development Centre, Tourism Abbotsford Society, and is proud to call Abbotsford home.

Time

Online.

A link will be send to you a week before the event. 

Pricing

FREE for members. 

$35 for non-members. 

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Contact Information

Name: Jada Mangat
Phone: (604) 859-9651
Email: events@abbotsfordchamber.com
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